New yr, new feed?
As we speak on the weblog we’ve got a submit from Julia Broome that may actually mild a fireplace in you. You’re going to complete this submit, run to seize her content material planner and a brand new pocket book then it’s off to the races.
Julia is sharing her high tricks to optimize your content material technique with examples and tangible suggestions that you may simply apply to your individual content-creating life. Full with pattern calendars and ‘pillars’ to reference, this submit is full of worth.
In case you have but to satisfy Julia she is a powerhouse in relation to content material technique. After working behind the scenes for top-tier influencers and celebrities, bringing their social media to the subsequent degree, Julia has now launched her personal programs and instruments to deliver her methods of the commerce straight to you.
With that, let’s welcome Julia Broome to the weblog.
+++
Hello everybody, I’m Julia!
Earlier than leaping into how precisely to optimize your content material technique, I’ll share the behind the scenes of how I constructed my enterprise as a star social media supervisor turned content material creator: I’m 28 years outdated, grew up in Los Angeles, graduated high of my class at UCLA, and am somebody who may spend hours researching, horseback-riding, organizing, or pinterest-ing.
I’ve been a social media supervisor for somewhat over 7 years which, because the cliché goes, is in no way what I went to varsity to do. Nonetheless, how I received right here is simply too serendipitous to not share. To take you again for a second: A couple of month or so earlier than graduating, I used to be looking for an internship alternative that might assist me stand out for graduate college. On the time, it was actually the wild wild west in social media: Influencers and bloggers had been popping up left and proper and regardless that I used to be intrigued by the social media area, it was nowhere close to my job-search radar.
As destiny would have it, I used to be tuning into an episode of The Skinny Confidential hosted by, none aside from, Lauryn Bosstick, and he or she was interviewing a wellness influencer who additionally had a PhD in pharmacy. I keep in mind being so obsessive about their dialog to the purpose the place instantly after listening to the episode, my 21-year-old, job-hungry self chilly emailed this wellness influencer and a couple of month later, she ended up hiring me. 7 years in the past, The Skinny Confidential podcast unknowingly launched me to my first consumer, which modified all the trajectory of my profession… I believe it’s protected to say that Lauryn is a big purpose why I’m within the place I’m at this time – The truth that I’m now writing a weblog submit for the TSC group is simply the cherry on high in probably the most full circle state of affairs!!
From there, my profession in social media administration fairly actually took off. I started to construct my clientele of celebrities, influencers, manufacturers, and companies and I used to be wanting to make a reputation for myself as a SMM so I jumped headfirst into each expertise I presumably may: from working freelance to working at an company, dealing with huge product launches, orchestrating model offers, producing efficient search engine optimization methods and MUCH extra. You title it, I’ve completed it.
For the whole lot of my profession, I’ve been extraordinarily behind the scenes and took satisfaction in rising my purchasers’ accounts with out anybody figuring out who I used to be or what I did. Nonetheless, final yr, I made a decision to place myself on the market on TikTok to share all of my suggestions, methods, classes, and recommendation I’ve accrued over time. I discussed this earlier, however I’m a analysis girlie by means of and thru, so my intention with beginning my very own account was to share REAL social media recommendation that really works: no B.S, no false guarantees.
On that very same observe: I additionally began a social media course for each social media managers and aspiring content material creators to attain success and created a social media planner to assist creators and creatives keep on monitor. This yr, I began posting on Instagram, in addition to TikTok, and have created a group of just about 240k mixed followers on each platforms. Whereas serving to my purchasers is superb– I’ve by no means felt extra fulfilled serving to my group lastly get to the subsequent degree with their social media accounts.
Talking of communities, I do know that Lauryn’s viewers of TSC readers are a number of the most bold, entrepreneurial, sensible, and pushed individuals on the market and I’ve all the time appreciated Lauryn’s hustle and anti-cookie-cutter strategy, so on that observe… Let’s speak about optimizing your content material technique and squeezing the *most* juice as doable out of your content material.
Optimize Your Content material Technique
Proper off the bat I’m going to say one thing that may make you hate me (please don’t!!) however social media development is not simple and in case you don’t know work smarter, not tougher, you’ll seemingly burnout. The secret’s figuring out actually optimize your content material technique so that you just’re not operating round like a headless hen always pondering: Sh*t I haven’t posted something at this time!!! What am I going to do/what am I going to submit??!! For those who really feel known as out proper now, right here’s how we’re going to optimize your content material technique:
STEP 1: PICK YOUR CONTENT PILLARS
You may’ve heard different individuals inform you that it is advisable to “area of interest” down or in different phrases: decide one subject to concentrate on and persist with that. Nonetheless, that has by no means, and can by no means, be the recommendation I’d give to you. For my part, that’s a short-term technique that may simply trigger you to really feel such as you’re caught speaking about the identical factor over and over and over!
As a substitute, I’ve all the time believed in having one content material anchor and 4-5 extra content material pillars so that you’ve got a spread of subjects that you may speak about. So let’s say your fundamental focus is magnificence however you additionally produce other subjects you need to share on social media. Your content material anchor could be magnificence and your content material pillars could possibly be one thing like: wellness, dwelling decor, and life-style. So step #1 is to take a seat down and take the time to outline your content material pillars so that you just’re actually clear on what you’ll be frequently posting.
STEP 2: CREATE A CONTENT PLAN
This step sounds so apparent and primary however 9 occasions out of 10, individuals miss the mark on having a robust content material plan. I extremely advocate creating an editorial calendar that may act as your roadmap so to make sure that you’re posting a steadiness of your content material pillars (which ought to already be established from step 1). To make this step additional easy for you, I’ve included a pattern editorial calendar beneath so that you can get an concept of what this could seem like.
Fast observe #1: The primary factor I need you to note is that your content material anchor (which we established as magnificence) is often mirrored twice whereas all the opposite content material pillars are often unfold out evenly, solely as soon as. That’s as a result of your content material anchor is often going to be one thing you focus extra on. #2: Social media will not be a one-size-fits-all so this editorial calendar is totally going to look completely different for everybody and that’s completely okay.
STEP 3: NAIL DOWN YOUR CONTENT FORMULA
What do Meredith Duxbury, Alix Earle, and Haley Bayley all have in frequent? Aside from all of them being massively profitable social media girl-bosses? All of them squeeze probably the most out of their content material they usually simply so occur to make use of a particularly related content material method. By now, we all know that I like to do my analysis – Which is how I found that each one three of them have created a method to make sure that they will squeeze 4-5 movies out of ONE video idea. I do know the TSC group loves a “work smarter, not tougher” state of affairs so that is proper up your alley– and to take out any guess work, I’m going to present you an actual breakdown of how you are able to do the identical to optimize your content material technique:
Let’s proceed with the concept your content material anchor is magnificence. The commonest magnificence idea in the meanwhile is “Get Prepared With Me” movies – So let’s run with that. Right here’s get 5 movies out of ONE Get Prepared With Me:
Video #1: SKINCARE GRWM – This is able to be a fast 30 second video displaying the way you prep your pores and skin for make-up (bonus factors for utilizing The Skinny Confidnetial ice curler).
Video #2: MAKEUP GRWM – This is able to be an extended 1 minute video that might present your complete make-up course of or that might present you doing all your make-up whereas sharing a story-time.
Video #3: FINISHING TOUCHES – This is able to be a shorter 7-15 second video of you placing the ending touches on (lip-liner, lip gloss, a blush method, and many others).
Video #4: REPLY TO A COMMENT – Ideally, somebody would ask you to see your remaining look, to indicate your outfit, to indicate how you probably did the blush method, and many others. and so that you can reply in video-form to a remark.
Video #5: GET UN-READY WITH ME – This is able to be an extended 1 minute video that might present you taking every little thing off, doing all your PM skincare routine, and many others.
And voila, now you could have 5 items of content material for the value of 1. THAT is the way you optimize your content material to the fullest and this sort of method can and ought to be utilized to ANY class of content material (health, spirituality, well being, vogue – something + every little thing). This, alone, is a goldmine in relation to content material optimization however there are two extra steps that may actually take you to the subsequent degree.
STEP 4: STRATEGIZE ON WHAT TO POST ON EACH PLATFORM
By now, your content material technique is warming up however we wish it to be on fireplace – So let’s run by means of a brief breakdown of know what to submit to Instagram vs. TikTok. Spoiler alert: You should use step #3 to set you up for fulfillment so it’s principally a two-for-one (which we love). Utilizing the breakdown we created above, right here’s how one can divvy up your content material relying on the platform so that you just’re optimizing each of your channels to the fullest:
Video #1: SKINCARE GRWM – Fast 30 second video for INSTAGRAM. Ideally, you’d use the feedback of this submit to inform your viewers you could have an extended make-up GRWM posted on TikTok so to bridge your viewers over there.
Video #2: MAKEUP GRWM – Longer 1 minute lengthy video for TIKTOK. In your caption, you can let your viewers know if they’ve any skincare questions, you posted a skincare GRWM to Instagram.
Video #3: FINISHING TOUCHES – Shorter 7-15 second video posted to INSTAGRAM. Once more, you need to be utilizing the remark part to let individuals know that you’ve got the total GRWM posted to TikTok.
Video #4: REPLY TO A COMMENT – Shorter 7-30 second video posted to INSTAGRAM. It’s essential to your viewers to see that not solely do you learn feedback however you additionally REPLY to feedback in video-form.
Video #5: GET UN-READY WITH ME – Longer 1 minute lengthy video posted to TIKTOK. In your caption you may let your viewers know that in the event that they need to see the total look, they will go to your Instagram.
Now, it’s protected to say your content material technique is on fireplace. The very final step is easy however positively an important so don’t sleep on this final step.
STEP 5: SCHEDULE YOUR CONTENT OUT… + STICK TO IT
Initially, in case you made it so far and also you’re studying this: Simply know I’m happy with you and that you just’re going to be so glad you caught round. This remaining step is essential to optimize your content material technique as a result of it’s most likely an important facet of social media: posting CONSISTENTLY! The entire above steps imply nothing except you’re in a position to persist with a content material schedule that works for you so I went forward and created 3 completely different posting schedules that you may select from. I extremely advocate selecting the one which feels probably the most do-able to you after which working your approach up.
Now that you’ve got all 5 steps on lock, you’ve not solely optimized your content material technique however you’ve additionally saved your self SO a lot time. That is the form of content material technique that makes you’re feeling such as you lastly have all of your geese in a row and are not stressing about what to submit, when to submit, and which platform to submit it on. You possibly can thank your self for following these 5 steps, and you’ll thank me later when it really works.
Need extra social media recommendation identical to this? I’ve beloved each second of delving into content material technique optimization with you and that is one thing I can speak about for DAYS so if you would like extra recommendation identical to this: Yow will discover me on Instagram and TikTok at @juliabroome – my DMs are all the time open when you have any questions.
I hope you guys beloved this breakdown as a lot as I’ve beloved creating it for you. And in case you’re a content material creator wanting to go even deeper into this topic, my Content material Course could be good for you. Or in case you’re studying this as a social media supervisor who desires to achieve extra purchasers or discover ways to improve your SMM enterprise, I’d like to have you ever in my course group.
Both approach, I’d love nothing greater than to attach and be part of your social media journey! And to not be a tease however: Lauryn helped me discover my dream job – and I shall be launching one thing earlier than the tip of the yr that would aid you discover your dream job… Particulars to return on Instagram however I’ll go away you with that. Completely happy content material planning!
+++
There you could have it. Every little thing it is advisable to take your social media presence to the subsequent degree. Hold us posted within the feedback beneath.
Within the meantime, be sure you try Julia’s content material for much more worth. As you may see, she delivers.
x, The Skinny Confidential staff.
+ Instruments to make this your greatest yr but.
++ 10 suggestions to skyrocket your productiveness.
OPTIMIZE YOUR CONTENT:
